Come Celebrate Lavender 2024
Mark your calendar and plan to join us on 
Mar 21-24, 2024.

+1 276-621-4511
         or cell

Session Descriptions 2024

Just check out these amazing sessions you can choose from!

We are still adding a few more session descriptions so check back

Certified Naturally Grown                  Emily Bond Papadopoulos                     

Emily started her farm, Mountain Air Farm, in Independence VA in 2019. As  a women owned business she decided to follow the practices of Certified Naturally Grown, CNG, on her Lavender farm. One of the tenants of CNG is growing with no use of synthetic fertilize, pesticides chemicals or GMOs. Learn if CNG is for you and how how being CNG can benefit your business. 


Identifying diseases - Phytophthora Root and Crown Rot 

 Dr. Steven Jeffers- Ph.D. Clemson University

Why should you be concerned about this phytpohrra in your fields? Is this a situation which might affect you? How do you identify it and what if you have infected plants? How do you keep from bringing this disease onto your property? 

These are just a few of the burning questions which growers will have answered in this informative session. 


From Handcrafted to Digital GOLD: Crafting Your Business Online 

Zakia Ringgold

Whether you're a beginner in the online world or aiming to elevate your skills, this workshop is your go-to resource for mastering websites, social media, and our straightforward yet impactful Digital GOLD Framework. Learn simple techniques to set up and improve your website, transforming it into a potent business tool. Discover effective strategies to stand out on social media, connecting with your audience and boosting your business. We'll introduce our step-by-step framework, making the process of expanding your business online clear and straightforward. Don't let this chance pass by—seize the opportunity to shape an online identity for your brand that truly stands out. Your digital gold is ready to be uncovered!



Dr. Kevin Dunn, Ph.D.  Hampden-Sydney 

Why do oils from the same variety of plants result in different properties?       Can location, soil, and even climate drastically affect the resulting essential oil? Learn how these are other factors can and will produce a different outcome as you distill your oils.


“How we Buy: The Behavioral Economics of Price Presentation

 Dr. Marc A. Hight Ph.D. Hampden-Sydney

Understanding the psychology behind pricing is key to a successful business. Let’s distill some of the insights and theories of contemporary behavioral science about how process information and think when they buy. The theme concerns the importance of understanding ourselves as humans in order to understand those who buy our products. After spending some time interactively educating ourselves, we will turn and discuss a number of practical applications including how to present prices to improve both our connection with our customers and to improve sales. This is an interactive session, audience participation will be key. 



David and Leigh Thorton                            Soul Soleil Lavender Farm

Bees love Lavender, some cultivars more than others. Learn from expert beekeepers who happen to also own a lavender farm. They have taken a family farm, updated plantings with fields of Lavender and introducing bees have turned their passions into a viable tasty based business. They sell honey and lavender infused honey and will be discussing the nuances of creating value added products in a second session.


Marketing your farm

Olivia Bailey-Southwest Virginia 

There are a number of marketing resources available to small businesses looking to grow. This session will be a discussion on identifying your audience, learning the platforms, and best practices for engagement on social media and digital platforms. We will dive into business storytelling, digital advertising, and content creation.


VDACS Regulations - How do I add food items to my product line? 

David and Leigh Thornton                         Soul Soleil Lavender Farm

One of the products many growers want to make is Simple Syrup, being a sugar based product there are many barriers when bringing it to market.  Have you been wanting to expand your product line by adding this or other food items to your farm shelves? Do you know what the regulations are or how you can go this route with your business? This session will demystify the regulation mine field and illustrate what you need to know and do,  to expand your food product offerings at your farm. 


Blooming Beauty: Unveiling Skincare Trends, MoCRA Updates, and the Power of Private Label for Lavender Growers              

 Allison Vaught - Alimar Labs

Immerse yourself in a comprehensive exploration of the beauty landscape at the Lavender Growers Conference. Our presentation, "Blooming Beauty," promises an insightful journey into the latest skincare trends, the intricacies of the Modernization of Cosmetic Regulation Act (MoCRA) updates, and the strategic opportunities that private label skincare manufacturing holds for small producers, particularly for lavender enthusiasts.

Beginning with a deep dive into skincare trends, we'll dissect potential buyer demographics in the United States. From clean beauty to sustainability, we'll connect these trends to the unique qualities of lavender and how growers can align their offerings with market demands.
Navigating the regulatory seas, we'll unravel the implications of MoCRA updates on the skincare industry. Stay ahead of compliance standards and safety regulations, ensuring a seamless integration for lavender growers venturing into skincare. Understanding the regulatory landscape is key to thriving in this evolving market.

A focal point of our presentation will be the transformative potential of private label skincare manufacturing for small producers. Uncover the advantages of crafting your own brand, tailoring products to showcase the essence of lavender. We'll share insights into the benefits, challenges, and steps for success, drawing inspiration from real-world case studies.

Drawing parallels between lavender cultivation and skincare product development, our session will demonstrate how growers can diversify their revenue streams. From cultivating the fields to creating captivating finished skincare products, attendees will leave equipped with the knowledge to turn their passion into a profitable venture.

In the heart of this captivating presentation lies the opportunity for lavender enthusiasts to not only contribute to the beauty industry but also to create a unique identity within it. Join us for a session that seamlessly blends the beauty of nature with the innovation of skincare, promising a fragrant and flourishing future for lavender growers.


Insurance Nuts and Bolts- protecting your business

Russell Bird

What insurance do I need, what will it protect, how do I find an agent who understands my business. These questions are first  and foremost on most growers minds, especially if you will have visitors to the farm. Knowing the right questions goes long way to finding the coverages you require to protect your business

Cold Process Soap Making workshop

Debrena Gordon- Blue Spring Run Farm 

Learn how this ancient art of taking oils and lye can be turned into a fabulous bar of soap and then into a wonderful business selling your creations. If you have ever wanted to add soap to your product line this session provides so much more than a video can ever do. Learn the nuances of the different oils and more importantly understand "trace" as you have a hands on lesson and make your own bar to take home. 


Hot Process Soap Making

Kim McNutt  - Essential soap

Our Friday soap making classes will introduce you to how to make Hot Process soap, using Essential Oils. This process creates a soap which can be used in days rather than a traditional 6 week time period. Learn how to customize your soap with scent, color and create custom bars, Be creative and make a soap for your needs.


Agritourism how to add to your revenue stream 

Ellen Reynolds - Beagle Ridge Herb Farm 

After 20 plus years in business Ellen has been able to turn a brief Lavender season into  year round business. If you are ready to create a year round business, instead of a 6 week Lavender Season, learn what your options are. It depends on how creative you and just by  adding a few minor additions to your farm you can bring in year round revenue. 


Social Media Deep Dive                              
Alex Veatch - Letter Press

The savvy marketer knows that community powers growth. For small businesses, strategic social media marketing offers opportunities to increase brand awareness and engage an audience while scaling up. 
In this interactive class, you’ll learn a variety of community-powered social media strategies for the top channels used by small businesses: Facebook, LinkedIn, Instagram and Google Business. Better yet, you’ll add plenty of actionable tips and tricks to your marketing toolkit:
- Hone your brand and your target audience.

-Discover prime posting frequencies and other social media best practices.

-Grow audience engagement.

- Learn where you should “pay to play” (a.k.a. spend your advertising dollars).

-Identify minimal viable efforts! (If you do nothing else, do this!)


Batch Reporting to be FDA  compliant                 

Kimberlee Nagel Hodges - Essential Depot

Best Manufacturing practices need to be followed when creating your own products. Learn how Batch Control Reporting brings you into compliance when making products in house.  

*****************************************************************************************The Power of Imagery in Promotion                   

Chad Thompson

Why photo and video are crucial to successful marketing- How to capture better imagery that will resonate with your target audience by telling a story that sells without selling. Where to share your images for optimal traction and other pitfalls of marketing.


Tea Blending                                                       

 Jessee  Lee Dean- Appalachian Tea Company

Are you a tea lover? Do you sell tea in your shop? Appalachian Tea Company's founder will teach you how they blend their unique blends. 

PO Box 419, Wytheville VA 2432

+1 276-621-4511
         or cell

[email protected]

Mar 21-24 2024